"Dettol, other FMCG brands that never used to be in cricket are new advertisers": Rohit Gupta, SPNI
A look at how Sony Pictures Networks India is gearing up for the upcoming India-Australia cricket series down under, the reaction from the advertisers, and the rates the tournament's official broadcaster is raking in.
Subhash Kamath, Managing Partner, BBH Communications India was elected the Vice-Chairman and Shashi Sinha, CEO, Media Brands, was re-appointed the Honorary Treasurer.