Results for 'Saurabh Uboweja'

Marketing

What is Starbucks brewing in India?

From new menu items to a tiny cup size, the CMO spills all the beans.
Points of View

When brands take hours, and not decades, to respond to feedback

Is Scotch-Brite India's quick response to an online post, and then announce a logo change, the start of a new brand communication phase?
Advertising

Guess who's taking a dig at Paytm this IPL...

Digital

How will FB's whip for political ads impact the ecosystem?

Advertising

"We use Twitter for thought leadership, Facebook for engagement": Manasi Narasimhan, Mastercard

Digital

"Home insecticides is not a high involvement category": Godrej's marketing boss on HIT's new video featuring Suresh Menon

Digital

This video by Manforce Condoms has a chilling message...

Advertising

Havells Withdraws Anti-Reservation Spot

Digital

"What's your cup size", asks Clovia

Digital

Backlash Against Aamir Khan; Will Snapdeal Suffer?