Mukta takes over from Sharat Verma who has been elevated as SVP, Fabric Care for P&G India, Middle East, and Africa (IMEA) and will be based out of Dubai.

In conversation with chief marketing officer, P&G India, and vice president, fabric care, P&G and BBDO’s Josy Paul about the latest rendition of Share the Load campaign.

The new ad in the 'Share The Load' series puts emphasis on housewives' unaccounted time - before everyone wakes up and after everyone goes to sleep