Marico CMO Awasthi explains why it chose Bhatt, its market strategy, and why it is betting big on TV.

Awashti makes the move after spending over 18 years at Godrej.

Somasree Bose Awasthi, CMO, GCPL, says the product is targeted at every soap user, which is 100% penetration.

Previously, she was the Head Of Marketing, Homecare Category.

Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?