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Results for 'Somasree Bose Awasthi'
By
Somasree Bose Awasthi
Guest Article
Beyond the transaction: Redefining customer experience for new gen consumers
Our guest author unravels the digital renaissance shaping Gen Z's expectations, emphasising the pivotal role of AI in creating personalised customer experiences.
By
Shreyas Kulkarni
Marketing
Nihar Naturals looks to shine a new way with Alia Bhatt
Marico CMO Awasthi explains why it chose Bhatt, its market strategy, and why it is betting big on TV.
By
afaqs! news bureau
People Spotting
GCPL’s Somasree Bose Awasthi joins Marico as its new chief marketing officer
Awashti makes the move after spending over 18 years at Godrej.
By
Benita Chacko
Marketing
With Godrej Magic body wash, GCPL brings sustainability to the masses
Somasree Bose Awasthi, CMO, GCPL, says the product is targeted at every soap user, which is 100% penetration.
By
afaqs! news bureau
People Spotting
Somasree Bose Awasthi is now CMO, Godrej Consumer Products
Previously, she was the Head Of Marketing, Homecare Category.
By
Ashwini Gangal
Advertising
Armed with research reports, surveys, whitepapers... agencies join the race to predict
Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?