Results for 'Soumyadip Chatterjee'

Influencer Marketing

Snapdeal 2.0’s marketing strategy relies on influencers to connect with Tier-II, III cities

Soumyadip Chatterjee, director - brand marketing, Snapdeal, explains how cost efficiency is the key goal behind the brand’s current marketing strategy.

“Want to disrupt the notion that only branded items are of good quality”: Snapdeal's Soumyadip Chatterjee

Snapdeal is out with a campaign after a four-year hiatus. We spoke to the e-comm company's marketing director.