Results for 'Soumyadip Chatterjee'

Influencer Marketing

Snapdeal 2.0’s marketing strategy relies on influencers to connect with Tier-II, III cities

Soumyadip Chatterjee, director - brand marketing, Snapdeal, explains how cost efficiency is the key goal behind the brand’s current marketing strategy.
Advertising

“Want to disrupt the notion that only branded items are of good quality”: Snapdeal's Soumyadip Chatterjee

Snapdeal is out with a campaign after a four-year hiatus. We spoke to the e-comm company's marketing director.