He takes over this role from Srinivas Adapa while continuing to perform his duties as the brand’s chief digital officer.

The CMO talks about the 'It's not a burger. It's a Whopper' ads, rise of drive-thrus, menu tweaks, and risky logos.

We spoke to three advertising executives and two chief marketing officers about it.

The fast-food chain uses the actor's 'banana' incident to reintroduce its Rice Bowls.