The network has announced the launch of two new Hindi movie channels, Star Gold Thrills and Star Gold Romance.

The network will also be launching nine channels on March 15, 2023.

After its theatrical release, the film will air on TV before finding a home on OTT, unlike Allu Arjun's Pushpa and others. What are the pros and cons of a TV-first release in an on-demand era?

We spoke to a marketer, a creative head and a strategy head about the ad film. Here’s what they had to say.

The first network to bring the successful theatre “multiplex strategy” to the small screen.