Results for 'Sumit Sonal'

Marketing

As brands invest in own e-commerce channels, will they rival platforms that rescued them?

What happens when brands, thanks to the e-commerce explosion during COVID, begin to rival e-commerce players with their own platforms?
Marketing

Xiaomi borrows from smartphone experience to crack emerging Smart TV market

Xiaomi’s Mi TV has retained the top spot in the Indian Smart TV market for nine consecutive quarters. Here’s how.
Advertising

Xiaomi's ad for its new Mi trimmer features three of its employees and an Old Spicesque voice-over

Over four minutes long, the ad is a sign of how far DIY men's grooming has come.