CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.

Tamanna Virmani and Ashwini Sharma, both with over two decades of experience in the ad world, recently launched 'Blue Oktopus'. Here's what they have to say...

In an anachronistic TVC, a mom-in-law gifts an Usha sewing machine to her son’s blushing bride. We ponder the relevance of this plot in an urban India.