The campaign aims is to engage more players in the game and showcase the diverse modes available on BGMI.

It has also launched the '#BeFreeToPee' campaign to tackle women's ignorance and lack of access to public restrooms.

Rahul will lead client relationships and business across the units.

tgthr’s first campaign for BGMI hilariously shows the value of the X-Suit.

Anadi Sah, Vibhor Yadav, Pragati Rana, and Anirudh Venugopal are the founding partners.

This move comes after Aalap's departure from Dentsu Creative.