The product debuted through a nationwide, multi-lingual campaign by tgthr, under the hashtag #PehnoPhirseWhite.

Aalap Desai and Rahul Vengalil reveal how Harpic’s 'Loocator' came to be, and how the win affects the 11-month-old agency.

TGTHR, Leo Burnett, & McCann scored wins on day five.

TGTHR, Leo Burnett, and McCann Worldgroup winners on the final day.

There were no shortlists from Indian agencies in the Titanium, and Innovation Lions.

The campaign aims is to engage more players in the game and showcase the diverse modes available on BGMI.

It has also launched the '#BeFreeToPee' campaign to tackle women's ignorance and lack of access to public restrooms.

Rahul will lead client relationships and business across the units.

tgthr’s first campaign for BGMI hilariously shows the value of the X-Suit.

Anadi Sah, Vibhor Yadav, Pragati Rana, and Anirudh Venugopal are the founding partners.