Results for 'two-wheeler'

Marketing

Is nostalgia enough to fuel Luna’s journey back to prominence?

The brand has re-entered the two-wheeler market after two decades of absence in an EV avatar. Will the veteran carve a niche?
Marketing

Will the new Bajaj 'Chetak' receive an electrifying welcome?

As Bajaj Auto revives the iconic Bajaj Chetak in an electric avatar, we spoke to experts to gauge what marketing approach the brand should take to taste success…
Advertising

Honda: Wind Beneath India's Wings