Results for 'Vikas Gupta'

Media

What is the role of TV advertising in the revival of consumption?

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?
Marketing

How Flipkart merged offline with online during the Big Billion Days sale

Flipkart ran QR codes on ZeeTV to drive commerce… 
People Spotting

Vikas Gupta decides to move on from Unilever

Digital

Will advertisers pay a premium for a specialised web audience?

Media

Vikas Gupta, programming head, MTV, quits

Media

MTV Splitsvilla gets a sensuous twist

Media

MTV revives 'Bakra'; to launch 'MTV Jhand Hogi Sabki'

Media

Lodestar Universal’s Arpita Menon to join the ABP Group

Marketing

Venkatesh Kini to join Coca-Cola as V-P

Advertising

Sania Mirza to add fizz to Sprite