Results for 'Viren Razdan'

Advertising

Govt restrictions and marketing dilemmas: The silent campaigns of Nicotine Gum product

In 2023, the Health Ministry's Tobacco Control Division proposed prescriptions for all 2mg nicotine gums, restricting its over-the-counter access.
Media

JioFiber offers to make your TV smart...

In a long-form ad, JioFiber dumbs down the way it combines OTT apps -Netflix, Amazon, etc- DTH and more.
Marketing

Can Apple Cider Vinegar become the new Chyawanprash?

Apple Cider Vinegar made an entrance on the immunity block recently. Can this alien 'flavour' go mainstream in India? It caught Dabur's eye, after all.
Digital

Should food delivery brands fret when 'cellotape branding' goes wrong?

Digital

"Ad films can change thoughts and behaviour": Kedar Apte, Castrol

Advertising

'Parroting' opinions? Dailyhunt wants you to think again...

Advertising

"Nicotex looks like regular chewing gum; consumers tend to chew it like that..."

Digital

The Priya Varrier Phenomenon: What's in it for brands?

Advertising

Does Nokia's big comeback campaign cut it?

Digital

"For a day, we kept our competitiveness aside": Bajaj's Sumeet Narang on Avenger ad feat. rival Royal Enfield