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Results for 'Viren Razdan'
By
Ruchika Jha & Benita Chacko
Advertising
Govt restrictions and marketing dilemmas: The silent campaigns of Nicotine Gum product
In 2023, the Health Ministry's Tobacco Control Division proposed prescriptions for all 2mg nicotine gums, restricting its over-the-counter access.
By
Shreyas Kulkarni
Media
JioFiber offers to make your TV smart...
In a long-form ad, JioFiber dumbs down the way it combines OTT apps -Netflix, Amazon, etc- DTH and more.
By
Aishwarya Ramesh
Marketing
Can Apple Cider Vinegar become the new Chyawanprash?
Apple Cider Vinegar made an entrance on the immunity block recently. Can this alien 'flavour' go mainstream in India? It caught Dabur's eye, after all.
By
afaqs
Digital
Should food delivery brands fret when 'cellotape branding' goes wrong?
By
afaqs
Digital
"Ad films can change thoughts and behaviour": Kedar Apte, Castrol
By
afaqs
Advertising
'Parroting' opinions? Dailyhunt wants you to think again...
By
afaqs
Advertising
"Nicotex looks like regular chewing gum; consumers tend to chew it like that..."
By
afaqs
Digital
The Priya Varrier Phenomenon: What's in it for brands?
By
afaqs
Advertising
Does Nokia's big comeback campaign cut it?
By
afaqs
Digital
"For a day, we kept our competitiveness aside": Bajaj's Sumeet Narang on Avenger ad feat. rival Royal Enfield
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