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Ruchika Jha
Email: ruchika.jha@afaqs.com
Hello. I write about digital advertising and marketing at afaqs!
Stories by 'Ruchika Jha'
By
afaqs! news bureau
Advertising
redBus promotes online ticket booking in a humorous campaign, urges travellers to shun ‘Time-Pass’
The campaign is set to be released across TV and digital media channels across the country.
By
afaqs! news bureau
Advertising
GreatWhite Electricals unveils 'Har Ghar Banega Beautiful Sight' campaign with Tiger Shroff & Malavika Mohanan
The ad film will be promoted across television, digital and social media platforms.
By
afaqs! news bureau
People Spotting
FCB Ulka names Hemant Shringy as chief creative officer
He will work closely with the CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country.
By
Ruchika Jha
Digital
Moloco’s Indian growth trajectory: Navigating the intersection of innovation and opportunity
The company has about 30 to 50 clients in India, including Zupee and Jio.
By
Ruchika Jha
Marketing
Blue Star earmarks Rs 40 crore for summer advertising; Virat Kohli to drive sales
With over 40% of ad spends going towards digital and e-commerce, the brand’s VP of marketing breaks down the future growth plans.
By
afaqs! news bureau
Advertising
Ajay Devgn, SRK, Tiger Shroff, and Amyra Dastur celebrate 'kesari tyohar' in Vimal's latest ad
Before Vimal Elaichi, Shroff had also partnered with Pan Bahar alongside Mahesh Babu.
By
afaqs! news bureau
Brands
Nestlé introduces Nespresso in India's premium market, will be available by end of 2024
The company will offer Nespresso coffees through e-commerce channels.
By
afaqs! news bureau
Advertising
From Spotify to Tinder: Brands are rallying voters for General Elections 2024
As we enter the second polling phase, major brands launch election-themed campaigns.
By
Ruchika Jha
Marketing
Have India's chess triumphs failed to attract marketing dollars?
Grandmasters collaborating with tech, AI, or educational firms could forge successful partnerships, say brand strategists.
By
Ruchika Jha
Advertising
Political parties leverage OTT platforms for advertising during Lok Sabha Election
The Indian National Congress is advertising on Disney+ Hotstar, while the Bharatiya Janata Party is advertising on MX Player.
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