In September, the Chitralekha Group plans to launch Priyadarshini, a women’s magazine in Gujarati. Here’s the bite: It will be India’s No 3 from Day One

In House Productions, best known for Movers & Shakers, is working towards becoming an ‘integrated media company’ under its new CEO

NFO-MBL, an Interpublic group company and the third largest market research agency in the world, has been signed on for IRS 2002

As Zee looks forward to launch a licensed interactive show later this month, Sun TV is working on its Tamil version

null

Having halved its workforce and eased cash flow, Broadcast Worldwide has resumed work on Tara, beginning with Bangla and Marathi

Beginning late August, Zee Network’s licensed interactive show, Aap jo Bole Haan to Haan …, seeks to relaunch the flagship channel. Will it succeed?

null

Zee Network is launching Brand Champs, a show about successful advertising, in September, and intends reviving Dream Merchants

The second part of this article explores how Star is deploying its newly-formed teams to rebuild ‘relationships’ with its clients