Hindi GECs are known to insert outlandish twists and turns in their storylines. Here's the latest one... The protagonist in Sasural Simar Ka -- (the same soap that had a ghost as a character!) -- has turned into a fly. A look at a three-year-old story on afaqs! around such crazy twists and the purpose they serve.

There is enough evidence to show that the relationship between TV and Bollywood is getting stronger by the day.

The business will be handled by the Mumbai office of the agency.

The son of an IPS officer, Jaspreet Bindra chose the customary engineering-management route. However, his career has taken him through the most unexpected places: from India's largest business group to a top multinational via an internet start up. His latest adventure is as CEO of GETIT, which he hopes to scale up by powering it digitally.

Sports is his passion. So, when Gaurav Seth (a graduate of the University of Washington) got a call for an interview from ESPN Star Sports, in 1997, for the post of a marketing manager, he knew that he had to get the job. "I prayed hard," he grins.

Kamath, who heads Channel V as EVP & GM, has been assigned another responsibility at STAR Pravah that was earlier looked after by Nachiket Pantvaidya.

The new TRAI notification will cut down channels' ad inventory by almost 50 per cent, compelling channels to increase ad rates.

null

null

As of now, ITSA handles the brand's creative mandate on a project basis.