Prachi Srivastava

Prachi Srivastava

Stories by 'Prachi Srivastava'

Media

Dubbed Content

Dubbed or re-made, advertisers will buy if the show grabs the desired eyeballs. A close look at the market for dubbed content on Indian television.
Media

"We will not shy away from airing dubbed movies on Max 2": Neeraj Vyas

Vyas talks about the Hindi movie channel's performance in one year. The channel hopes to break even by end of 2015.
Advertising

Cheil's Avinash Joshi joins Reliance Jio

He has joined the company as AVP, digital marketing - social media and communities, content marketing and eCare.
Media

Are TV shopping channels holding their own?

... Or will e-commerce brands crush them? A look at the TV commerce segment, in the era of e-commerce.
Media

"The awareness of Epic Channel is still low. We hope to take it to the next level with the new campaign" - Mahesh Samat, founder and MD, Epic Television Networks

Epic Channel is launching eight shows this month. Of these, it is betting big on three shows which will be directed/hosted by Bollywood personalities Anurag Basu, Javed Akhtar and Naseeruddin Shah.
Advertising

Hamdard Laboratories scouts for a creative agency

At present, JWT Gurgaon and JWT Mindset handle the creative duties of the company's brands including RoohAfza, Safi and Sualin.
Media

9XM bets big on ticket-based events

The upcoming Arijit Singh concert could yield revenues of over Rs1.5 crore through ticketing alone. The channel will also edit the three-hour long concert to a 30-minute-long TV show.
Media

"IPL retains its strong viewership in season 8": NP Singh

The chief executive of Multi Screen Media talks about the performance of the eighth season of the highly popular T20 tournament and the other network channels.
Media

Carat Media's Vidhu Sagar joins Blue Hive India

Sagar joins the WPP company as managing partner, a position previously held by Rajiv Rakshit.
Media

AXN strengthens weekend line-up; to premiere Hannibal Season 3 on Sony Liv

The channel will also launch Orphan Black, NCIS: New Orleans and CSI: Cyber.