Today, practically every new Hindi movie has an online campaign or ‘micro site’ running parallel with television promos. Here’s why Bollywood is leveraging new media
In an attempt at combating growing competition from existing and new kids channels, Pogo is in the process of restructuring its programming strategy for India
While evening papers are extremely popular in India’s commercial capital, the concept has never quite clicked in Delhi, where distribution seems to be the problem
In an attempt to prop up viewer interest, NDTV India and NDTV 24x7 are going beyond typical news programming strategy and focusing on live coverage of events
With television viewership dropping considerably during commercial breaks, brand owners are taking recourse to ‘soft brand advertising’ on television channels
The spiritual channel niche has become an attractive proposition to big players such as ZEE and the Times Group. Can their entry make a difference to the segment?
Hutch top-scoring brand with highest spend during Indo-Pak tests
While Hutch was the most-heavily advertised brand during the Indo-Pak test series, Samsung India emerged at the top of the list of big-spending companies