Chumki Sen

Stories by 'Chumki Sen'

Points of View

Should marketers be careful about where they advertise?

Canopies provided to roadside vendors – not all of them legal – are a common sight in many towns. Should marketers be responsible about where they advertise?
Profile

Profile: Meet Mahesh Chauhan, the youngest CEO in advertising

Mash, as he is popularly called, discusses his advertising career, his recent elevation at Rediffusion Y&R and more with afaqs!
Advertising

JWT’s fresh creative energy

Colvyn Harris and his band of merry men have achieved what they set out to do. Rejuvenate JWT. Find out how
Media

Size doesn’t matter for Mail Today

In the nine months since its launch, Mail Today claims that it has got a sizeable and unique readership as well as many big brands among its clientele
Advertising

Jeevansathi puts a stop to neighbourhood gossip

The matrimonial website’s new TVC tries to address a major concern of people who are seeking to get married – privacy
OOH

Outdoor advertising competes with life: Prasoon Joshi

Prasoon Joshi of McCann Erickson has been nominated president of the Outdoor jury at Cannes 2008. In a conversation with afaqs!, Joshi spoke about the new feather in his cap and about his views on the outdoor industry in India
Media

India Radio Forum: Radio unaffected by IPL

Considering all the benefits of radio, why do advertisers prefer to spend their money on print? The issue was debated at the recent India Radio Forum
Media

India Radio Forum: How to make small town stations profitable

The first session discussed the challenges and opportunities for the radio industry, but the discussion moved to the challenges faced by stations in small towns and how there was little help from the government
Advertising

Tata Ace shows the path to progress

Initially, the mini truck was positioned as a small goods carrier with the capacity to carry large loads – therefore, the use of ‘chota haathi’ as a metaphor in the communication
Media

Financial Chronicle launched in Hyderabad and Chennai

This is the sixth business daily in India, after The Financial Express, The Economic Times, Business Standard, Business Line and Mint