Should marketers be careful about where they advertise?
Canopies provided to roadside vendors – not all of them legal – are a common sight in many towns. Should marketers be responsible about where they advertise?
Outdoor advertising competes with life: Prasoon Joshi
Prasoon Joshi of McCann Erickson has been nominated president of the Outdoor jury at Cannes 2008. In a conversation with afaqs!, Joshi spoke about the new feather in his cap and about his views on the outdoor industry in India
India Radio Forum: How to make small town stations profitable
The first session discussed the challenges and opportunities for the radio industry, but the discussion moved to the challenges faced by stations in small towns and how there was little help from the government
Initially, the mini truck was positioned as a small goods carrier with the capacity to carry large loads – therefore, the use of ‘chota haathi’ as a metaphor in the communication