The two organisations have joined hands to launch a photo contest for photography enthusiasts with an entrepreneurial spirit

The two channels have launched initiatives that help them engage their respective TGs with their titles, and thereby, the channels

The company engaged its target consumers through street plays for its new product, Tata Motors 407 Pickup

The telecom company has launched a mobile learning campaign in 24 cities, to tell people how to use their mobiles to learn

The Hindi daily plans to float a separate BTL agency, Amar Ujala Impact, by mid September

The company launched its first-ever activation for Milk Bikis to drive the brand proposition harder

Both companies have tied up in Madhya Pradesh and Chhattisgarh, with the objective to showcase their network strength

The paints company launched a concept store in Mumbai to let the consumers experience not just the colours, but the entire home décor

The channel invited the general public to come and attend the protagonist's wedding through on-air promotions as well as on-ground activities

The eye care company has launched an initiative which combines a branding effort with imparting product and sales training to opticians