While the initial enthusiasm of agencies seems to have waned, independent design specialist units are faring a lot better

The classic debate on the creative work that wins and work that works

It always pays to look deep inside the consumer's psyche

While advertising and imagery of premium clothing still drives people, the downturn appears to be driving them to value retail formats, where they can choose among a wide range of brands at a significantly reduced outlay

In an interview with afaqs!, Dr. David Smith shares his take on the recession and its effect on the global market research industry

At the first edition of the ESOMAR in India, the eminent panellists discussed various topics such as the minuscule size of the Indian research industry, the impact of recession on research, and making the discipline more client-friendly