The campaign, launched with the tagline 'Insurance Week Mein Sign Karo, Mukti Paao!', asked consumers to sign the white balloon, signifying 'mukti' or peace of mind.
The company initiated a BTL activity for its antiperspirant, Sure. Through this initiative, about 30,000 students have registered on ground as Sure trainers.
The Korean electronic giant plans to spend Rs 60 crore on an activity to promote its mobile phone range, and thereby, increase its share in the Indian mobile market.