Mitra Joshi

Stories by 'Mitra Joshi'

Digital

ESOMAR Conference: Making optimum use of mobile technology for research applications in India

The paper, 'Billion Dollar Baby', discussed at the ESOMAR conference addressed the roadblocks and showcased mobile-based applications for data collection
Digital

IAMAI 2010: Admixture of social networking, mobile advertising and location can bring striking advertising revenues

The panellists expressed different views about the intersection of mobile, social networking and location
Digital

IAMAI 2010: Creativity is at an all time low on the smaller medium of mobile

The second mobile ad conference saw the panellists discussing ways of overcoming the challenges to deliver successful creative mobile campaigns
Marketing

India International Sports Summit: 'Successful brands will be the ones that have an ability to foresee the future'

The panellists at the Sports Summit discussed the importance of building brands and repackaging sports for new media formats
Marketing

India International Sports Summit: 'India has the capability to host FIFA World Cup 2022'

During one of the sessions at the Summit, noted sports personalities discussed the benefits of hosting mega events in India
Media

How lucky would Rahul Mahajan be for NDTV Imagine?

Rakhi Ka Swayamvar grabbed the maximum eyeballs for the channel last year. Now, Rahul Dulhaniya Le Jayega wants to repeat history
Media

What's Bingo's advantage?

National Bingo Night is a show which will involve even the viewer sitting comfortably at home. Will this interactivity start a new chapter for reality show in India?
Marketing

National Retail Summit 2010: The future of retailing lies in India

The retail sector faces major challenges such as the current slowdown, future growth, investments required and support from real-estate developers
Media

Radio One brings in new strategy of not repeating any song through the day

Music lovers get to listen to 13 songs an hour, right from the 70s to the latest hits
Media

Real life stories in place of reality to strengthen 9-10 pm band on Colors

The channel plans to launch two new prime time fiction shows from December 28m, which will also be based on social issues