L Suresh

Stories by 'L Suresh'

Guest Article

Created a thousand bad ads, died a million deaths...

While the ‘99.9 per cent safe’ route has been reduced to a farcical meme-generator, the people behind it are being savaged on social media. What if most of them had guns to their heads?
Guest Article

A brief history of digital in mainstream advertising

Outraged by the fact that no one has bothered to commemorate 25 glorious years of digital struggles in mainstream advertising, L Suresh rustles up a timeline of key events that shook every art pull ever pinned on a softboard.
Guest Article

Doing the heavy ‘lifting’…

Why are we so poor at plagiarism? Why does it become so evident the minute something is lifted?
Guest Article

Out of fight, out of mind…

Agencies have succeeded into getting into the heads of their clients and consumers, but how many of them have managed to scale the walls of their employee’s minds?
Guest Article

The house of whacks

In-housing decoded...
Guest Article

How many brand ambassadors does it take…

… to sell a product?
Guest Article

Guest Article: L Suresh: How to snare a Lion

Statistics say that there are less than 500 Indian lions on this planet, and far fewer at Cannes. So, where are the awards?
Guest Article

Guest Article: A Syrupy Mind (aka Rasho Mon in Bengali)

Should TVCs get censor-rating certificates, too? A Kurosawa perspective.
Guest Article

Guest article: L Suresh: 'Logo' ka kaam hai kehna...

Changing a logo is such a telling exercise - it tells you how much money there's to be made.
Guest Article

Guest Article: L Suresh: Admen say the darndest things

A quick look at how afaqs! has seriously impacted people movement in the industry.