The agency won the business following a multi-agency pitch in which Lowe Lintas & Partners, Meridian and M&C Saatchi were also in the fray.

Pradhan will primarily handle the Airtel account and also work on special projects from time to time. He will be based in Delhi.

Six months after creating Archana's Kitchen, BBH returns with a new campaign for Google Chrome as part of the global campaign, 'The web is what you make of it'. This time, the agency focusses on the dying art of Tanjore painting by telling the real life story of G Rajendran, an artist from Tamil Nadu.

Matt Seddon from Saatchi Philippines will replace Kamal Basu as the Saatchi India CEO. Will it be a new trend? afaqs! speaks to industry experts on how each one could gain from this partnership and whether it will bring the India office close to the network.