With the Publicis Groupe announcing the takeover of BBH last week, of all the talks that followed about the development, one wondered if Publicis' relationship with Procter & Gamble and BBH's with Unilever would be telling in any way; experts, though, nix the theory, saying that as long as the management is independent, there should not be any trouble in paradise.

As the Publicis Groupe gains complete control of BBH, industry experts look at the development as interesting and offer opinions on what they think of the acquisition.

Wunderman handles the digital mandate globally, after winning the account in early 2009.

Bennett, Coleman, and Co Ltd (BBCL), as part of its realignment process, is shifting the creative duties of its business paper The Economic Times, to Lowe Lintas.