A look at a few ads he classifies as copy writing gems.

The ubiquitous stock footage that we see in most visual media around us can prove to be more influential than we can imagine, says this Google executive.

Think 'contextual codes', not 'category codes', says the author.

A Guest Article by Google India's Chaitanya Chunduri.

A Guest Article by Google India's Chaitanya Chunduri.

Are marketers 'modern day molinists', asks Google India's Chaitanya Chunduri.

What do you call an ad that brilliantly grabs our attention by the horns? Not like the ones that are made to work like click baits, but those made to create meaningful closure.

Some communities resort to fascinatingly extreme means to preserve and propagate their culture. Fortunately, for the rest of us there is advertising.