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Ubaid Zargar
I write about marketing, advertising, and everything digital.
Stories by 'Ubaid Zargar'
By
Ubaid Zargar
Advertising
43 matches, 43 films: Colgate goes all in for its IPL campaign
Colgate has taken its 'Brush Tonight' campaign to IPL 2024. The brand's EVP of marketing breaks down the strategy.
By
afaqs! news bureau
Advertising
Lowe Lintas and Naukri collaborate to launch a new campaign targeting the younger workforce
The campaign is now live on the JioCinema IPL feed and other online platforms.
By
afaqs! news bureau
People Spotting
Vidisha Chatterjee joins Visa Inc as senior director & head of corporate communications
She was formerly the communications director at WhatsApp India.
By
afaqs! news bureau
Digital
Lemma refreshes brand identity, introduces new logo
In line with the rebranding, the company has launched its revamped website, offering enhanced user navigation and refreshed content.
By
Ubaid Zargar
Marketing
How Dabur Herb’l onboarded Darth Vader as its chief innovative officer
The brand has collaborated with Disney India to feature the Star Wars character on their special edition packs.
By
Ubaid Zargar
Marketing
Memes, content, and culture: Youngun’s ingredients for a meme-orable campaign
With clients like Netflix, MakeMyTrip, and CRED, CEO Saksham Jadon breaks down the agency's journey so far, and the plan ahead.
By
Ubaid Zargar
Advertising
Zomato gets influencer Sharan Hegde to share a secret investment advice
The brand has collaborated with the popular content creator for its ‘Pay-Day Party’ campaign.
By
Yash Bhatia and Ubaid Zargar
Advertising
Will a proactive SC force FMCG brands to review their claims in ads?
Amidst the Patanjali controversy, experts assess the impact on the industry by the apex court’s intervention.
By
Ubaid Zargar
Advertising
Your favourite movie characters are being reprised in ads; here’s why
Brands are one-upping each other in reviving memorable old film characters for their ads. Experts dissect the incentive behind this approach.
By
Ubaid Zargar
Digital
Google’s cookie phase-out hits a snag; data vendors won’t mind the delay
The tech giant’s struggle to let go of its cookies is a little too convenient for third-party vendors who are yet to be sold on alternatives.
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