Ubaid Zargar

Ubaid Zargar

I write about marketing, advertising, and everything digital.

Stories by 'Ubaid Zargar'

Advertising

43 matches, 43 films: Colgate goes all in for its IPL campaign

Colgate has taken its 'Brush Tonight' campaign to IPL 2024. The brand's EVP of marketing breaks down the strategy.
Advertising

Lowe Lintas and Naukri collaborate to launch a new campaign targeting the younger workforce

The campaign is now live on the JioCinema IPL feed and other online platforms.
People Spotting

Vidisha Chatterjee joins Visa Inc as senior director & head of corporate communications

She was formerly the communications director at WhatsApp India.
Digital

Lemma refreshes brand identity, introduces new logo

In line with the rebranding, the company has launched its revamped website, offering enhanced user navigation and refreshed content.
Marketing

How Dabur Herb’l onboarded Darth Vader as its chief innovative officer

The brand has collaborated with Disney India to feature the Star Wars character on their special edition packs.
Marketing

Memes, content, and culture: Youngun’s ingredients for a meme-orable campaign

With clients like Netflix, MakeMyTrip, and CRED, CEO Saksham Jadon breaks down the agency's journey so far, and the plan ahead.
Advertising

Zomato gets influencer Sharan Hegde to share a secret investment advice

The brand has collaborated with the popular content creator for its ‘Pay-Day Party’ campaign.
Advertising

Will a proactive SC force FMCG brands to review their claims in ads?

Amidst the Patanjali controversy, experts assess the impact on the industry by the apex court’s intervention.
Advertising

Your favourite movie characters are being reprised in ads; here’s why

Brands are one-upping each other in reviving memorable old film characters for their ads. Experts dissect the incentive behind this approach.
Digital

Google’s cookie phase-out hits a snag; data vendors won’t mind the delay

The tech giant’s struggle to let go of its cookies is a little too convenient for third-party vendors who are yet to be sold on alternatives.