Ubaid Zargar

Ubaid Zargar

I write about marketing, advertising, and everything digital.

Stories by 'Ubaid Zargar'

Digital

Google’s cookie phase-out hits a snag; data vendors won’t mind the delay

The tech giant’s struggle to let go of its cookies is a little too convenient for third-party vendors who are yet to be sold on alternatives.
Media

India registered 15.7 crore theatre-goers in 2023, 29% more than the previous year

As per a new Ormax report, the country’s theatrical audience has surpassed the pre-pandemic level by 8%.
Advertising

Apple’s new India ad checks the iPhone’s durability in a bumpy rickshaw ride

The film puts the iPhone’s ‘aerospace-grade’ aluminium frame to the test.
Digital

Focussed on content that AI can’t create: ImagesBazaar’s CEO Sandeep Maheshwari

The founder of the stock images portal sheds light on how the company is navigating the impact of generative artificial intelligence.
Advertising

About Colgate's recent spell of unconventional ads

The brand's recent ads are atypical of the category standards of white coats and pseudo-docs. Here's why.
Advertising

Wakefit's new ad parodies Shah Rukh Khan's '70 Minute' monologue from Chak De India

The ad film encourages youngsters to prioritise their sleep and health above any toxic work cultures.
Advertising

David Warner tries his hands at cinema in this CRED ad

The ad, created by the ad agency Moonshot, sees the cricketer bargain a filmy role with SS Rajamouli.
Advertising

Eid is here, where are the brands?

Ramadan has concluded and the wallets are out, but it looks like the brands didn’t get the memo.
Advertising

Coca-Cola's Marvel Heroes ad sees Daredevil and X-Men in animated avatars

The partnership sees Marvel Comics' characters featured prominently on Coca-Cola bottles and cans.
Marketing

Parle Agro aims for low-income households with the new 'Mini Frooti' offering

The brand’s Rs 5 carton pack has taken a new shape. Parle Agro's head of marketing breaks down the strategy behind its growth.