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Shreyas Kulkarni
I write about India's advertising and marketing worlds.
Stories by 'Shreyas Kulkarni'
By
Shreyas Kulkarni
Brands
Angel One targets young non-metro Indians with new brand Fin One's content game
An in-house team led by vice president Paarth Dhar looks to capture this cohort with fun and informational content.
By
Shreyas Kulkarni
Profile
The tale behind Royal Challengers Bengaluru’s Mr. Nags
Danish Sait, the actor behind this affable personality, tells us about the life of one of IPL’s most famous characters.
By
Shreyas Kulkarni
Marketing
Uorfi Javed, Ashneer Grover, Anupam Mittal, and lauki… all the panchayat behind Panchayat’s S3 marketing
It is all about the next Sachiv ji and the love for lauki.
By
Shreyas Kulkarni
Marketing
Asian Paints' Amit Syngle on winning India's rural markets with Kohli and affordability
The paints company plans to beat distemper and the unbranded sector.
By
Shreyas Kulkarni
Advertising
Bang In The Middle calls out former client Medanta for using rejected campaign idea
The agency has initiated legal action against its former client.
By
Shreyas Kulkarni
Marketing
Pizza Hut introduces ‘Melts’ as lifestyle changes turn meal timings upside down
The pizza giant has introduced six flavours starting from Rs 169.
By
Shreyas Kulkarni
Advertising
Former JWT creative duo launch creative agency of their own name i.e. Steve Priya
Priya Pardiwalla and Steve Mathias say they shortlisted the agency’s name to two but decided to go with neither.
By
Shreyas Kulkarni
Advertising
Don’t make her choose home over work because you can’t share the load, says Ariel in a new spot
P&G CMO and BBDO CCO speak on the ninth ‘Share the Load’ campaign from the laundry detergent giant.
By
Shreyas Kulkarni
Advertising
DDB global Prez & COO on turning clients into friends, helping friends like McDonald’s in today’s boycott age, and A.I.
Glen Lomas was in India last week, and we caught up with him for a chat.
By
Shreyas Kulkarni
People Spotting
Nimisha Pandey, ZEE5’s chief content officer for Hindi Originals, has quit
She’d joined the video streamer in 2021.
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