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Shreyas Kulkarni
I write about India's advertising and marketing worlds.
Stories by 'Shreyas Kulkarni'
By
Shreyas Kulkarni
Marketing
Asian Paints' Amit Syngle on winning India's rural markets with Kohli and affordability
The paints company plans to beat distemper and the unbranded sector.
By
Shreyas Kulkarni
Advertising
Bang In The Middle calls out former client Medanta for using rejected campaign idea
The agency has initiated legal action against its former client.
By
Shreyas Kulkarni
Marketing
Pizza Hut introduces ‘Melts’ as lifestyle changes turn meal timings upside down
The pizza giant has introduced six flavours starting from Rs 169.
By
Shreyas Kulkarni
Advertising
Former JWT creative duo launch creative agency of their own name i.e. Steve Priya
Priya Pardiwalla and Steve Mathias say they shortlisted the agency’s name to two but decided to go with neither.
By
Shreyas Kulkarni
Advertising
Don’t make her choose home over work because you can’t share the load, says Ariel in a new spot
P&G CMO and BBDO CCO speak on the ninth ‘Share the Load’ campaign from the laundry detergent giant.
By
Shreyas Kulkarni
Advertising
DDB global Prez & COO on turning clients into friends, helping friends like McDonald’s in today’s boycott age, and A.I.
Glen Lomas was in India last week, and we caught up with him for a chat.
By
Shreyas Kulkarni
People Spotting
Nimisha Pandey, ZEE5’s chief content officer for Hindi Originals, has quit
She’d joined the video streamer in 2021.
By
Shreyas Kulkarni
Advertising
Teasing its supposed ad like an upcoming flick and helping couples make love all night long, PepsiCo’s Sting is going places
The energy drink also takes a dig at rival Charged by Thums Up in a recent ad.
By
Shreyas Kulkarni
Advertising
Why did Tata Salt revive its ‘80s jingle for the 2024 IPL campaign?
Nostalgia is powerful, but is it when most viewers have never heard the jingle?
By
Shreyas Kulkarni
Advertising
Parle Products reaffirms ‘Branded House’ stance on the IPL after a seven-year hiatus
A reminder for the new generations of all the brands Parle Products houses.
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