afaqs!

Nerolac gets Yatnesh Pandey as head - planning and marketing

By Anindita Sarkar , afaqs!, Mumbai | In Marketing | February 11, 2011
Prior to this, Pandey was marketing manager of the image communication product division at Canon.

Kansai Nerolac Paints has roped in Yatnesh Pandey as head - planning and marketing. He will report to Sukhpreet Singh, general manager, marketing, Kansai Nerolac Paints.

Speaking to afaqs! about his new role, Pandey says, "At Nerolac Paints, I will be responsible for brand communication and marketing programmes for the decorative paints division at a national level."

Before this, Pandey was marketing manager of the image communication product (ICP) division at Canon. His responsibilities included marketing and building the Canon ICP brand, as well as augmenting growth in the camera division's sales and channel base in India.

Pandey has 12 years of experience in product and brand marketing for consumer durables, of which he has spent six years at Canon. Before his tenure at Canon, Pandey was with Sony India's consumer audio-video division for three years, where he took care of various marketing and sales initiatives.

Pandey has also done a five-year stint with the Korean company, Samsung. He has worked with the Indian consumer durable company BPL, as well.

He holds a degree in Statistics, which he followed up with an MBA degree in marketing in 1996.

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