TBWA India wins Cigna TTK Health Insurance business

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | November 25, 2013
The win is the result of a pitch process. The newly appointed agency will work towards building the brand in the Indian market.

Shiv Sethuraman

Gaurav Rajput

Cigna TTK Health Insurance, a joint venture between US-based health service company Cigna Corporation and Indian conglomerate TTK Group, has appointed TBWA India as its creative agency. The win is the result of a pitch process.

Shiv Sethuraman, chief executive officer, TBWA India Group, confirms the news. "Cigna TTK represents the coming together of two very prestigious and successful names. Equally, the health insurance category is a challenging and fast growing one where 'Disruptive' thinking will be necessary to carve a place for Cigna TTK. We look forward to building the brand in India," he says in a press note.

Commenting on the development, Gaurav Rajput, chief marketing officer, Cigna TTK Health Insurance, says it was TBWA's strategic thought and insightful creative work that helped it clinch the win. "We're confident that Cigna's global expertise in health services along with the trust and credibility of the TTK group will help us create a compelling brand proposition," he says about his brand.

Among TBWA's account wins this year are names like Celio, a French apparel company, luggage brands Samsonite and American Tourister and Fa Deodorant, among others.

For the record, Cigna Corporation is a global health service company that operates in 30 countries and jurisdictions and has over 80 million customer relationships worldwide. On the other hand, TTK stands for Trust, Transparency and Knowledge. The Indian company has interests in manufacturing and marketing of kitchenware (such as popular kitchenware brand Prestige), fast moving consumer goods, pharmaceuticals, contraceptive devices, bio-medical devices, food products, maps and atlases, among other services.

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