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Goafest 2014: BCCL bags three gold metals in Creative Abby - Publisher Category

By Prachi Srivastava , afaqs!, Goa | In Advertising | May 29, 2014
In all, 20 awards were given across seven sub-categories.

Bennett Coleman & Co. took away five metals at Goafest 2014 in the Creative Abby - Publisher Category. The company bagged three gold metals - two in 'CSR/Cause Related Marketing Initiative in Traditional or Online Space' sub-category for Maharashtra Times' 'MT Helpline' and 'I Lead India - Organ Donation Day' campaigns. Its third gold came for TOI's 'A Live' campaign in the 'Best Brand Innovation in Newspapers Printed or Calling' sub-category.

Big victory for BCCL

HT's Shantanu Bhanja collects the trophy

BCCL got a silver and a bronze for TOI's 'I Lead India - Compassion Day' campaign (CSR/Cause Related Marketing Initiative in Traditional or Online Space' sub-category); and Vaseline Healthy White's 'Perforated French Window' campaign (Best Brand Innovation in Magazines Printed or Online), respectively.

This is a newly created category in the Creative Abby. The category saw around 62 entries from the publishers. In all, 20 awards were given across seven sub-categories.

Hindustan Media Ventures won six metals - two silver and four bronzes. The silvers were for Hindustan's 'Colours+Celebs+Cellphone+Craziness' campaign (Best Brand Innovation in Newspaper Printed or Online sub-category), HT's 'Hindustan Times no TV Day 2013'; and French window jacket with HT Active (AR) Mobile Application' campaign (The Most Creative Front Page in a Printed Newspaper sub-category). The bronze metals came for Mints' 'Leaves campaign'; HT's 'Let's Make News Better' in Best Marketing of a Printed Newspaper/edition sub-category; HT's 'You Read, They Learn' in CSR/Cause Related Marketing Initiative in Traditional or Online Space' sub-category; and Hindustan's 'Colours+Celebs+Cellphone+Craziness' campaign in 'Most Creative Front Page in a Printed Newspaper' sub-category.

Chitralekha won a gold for its 'Fruits of independence hasn't reached All' campaign in the 'Most Creative Cover Design for a Printed Magazine' sub-category; and two silver metals for 'Modi-Advani's Complex relationship' campaign in the 'Most Creative Cover Design for a Printed Magazine' sub-category; and Everest Masala's 'Everest Presents Colors Celebrity's Favourite Recipe' in 'Best Brand Innovation in Magazine Printed or Online' sub-categories.

DB Corp won three metals. It bagged a gold for its 'Unmetro Your Mind - Marketing The Newspaper By Marketing the Markets' campaign in 'Best Marketing of a Printed Newspaper/edition' sub-category; a silver for 'Junior Editor-II' campaign in 'Best Marketing of a Printed Newspaper/edition' sub-category; and a bronze for the Bihar launch campaign in the 'Best launch of a Regional Newspaper/Magazine' sub-category.

Kasturi & Sons won a gold for The Hindu Tamil's 'The World comes alive in Tamil' campaign in the 'Best Launch of a Regional Newspaper/Magazine' sub-category. Forbes India took away a gold for its 'Volvo Cars Video in Print' campaign in 'Best Brand Innovation in Magazine Printed or Online' sub-category.

Amar Ujala bagged a silver for its 'Amar Ujala - Beti Hi Bachayegi' campaign in the 'Best Marketing of a Printed Newspaper/edition' sub-category.

Creative Abby Awards 2014

Click here to view all shortlisted creatives of the Creative Abby - Publisher Category.

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