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Shah Rukh Khan Promotes 'Happy New Year' with Zee TV

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | September 29, 2014
Titled 'Dil Se Naachein Indiawale', the channel will air a multi-city dance tour with the cast of the movie, while searching for the happiest dancer.

Shah Rukh Khan

Namit Sharma

Zee TV, the flagship Hindi general entertainment channel from Zee Entertainment Enterprises, is all set to bring a musical extravaganza for Indian TV viewers. The channel has partnered with Shah Rukh Khan's Red Chillies Entertainment and its production arm Esselvision to execute this.

'Dil Se Naachein Indiawale' will be a multi-city dance tour in search of the happiest dancer. Conducted through a "joyride" on a special 'Happy Dancing' bus, the tour will hit Mumbai, Delhi, Ahmedabad and Indore in the coming days with a star-studded panel called the 'Agents of Happiness' comprising Shahrukh Khan, Deepika Padukone, Abhishek Bachchan, Farah Khan, Sonu Sood, Boman Irani and Vivaan Shah. The event is a promotional one for their upcoming movie, Happy New Year.

'Dil Se Naachein Indiawaale', as a platform, calls for entries from dance enthusiasts across the length and breadth of the country to send in their 'Happy Dancing' videos and the shortlisted dancers will win an opportunity to showcase their acts in front of the 'Agents of Happiness'.

Namit Sharma, programming head, Zee TV says, "We are not looking for trained dancers who're perfect with their technique, we're looking for that contestant who can bring a smile on to people's faces with their happy dancing. So, it's time for India to just jump on to this joyride and celebrate the happiness of dancing."

Adds Khan, "For our film, 'Happy New Year', we wanted to move away from the conventional format of city tours where we only get to spend a few minutes talking to the crowd in a mall or a movie theatre. This time we wanted to go out there and thank them by entertaining them and giving back the love they always give us."

'Maruti Suzuki Alto K 10 Dil Se Naachein Indiawale is co-powered by Askmebazaar.com and L'Oreal Paris Fall Repair 3X'. It is slated to go on air in October.

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