Kyoorius announces Melt 2015

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | April 01, 2015
Kyoorius, along with D&AD, Zee and Group M will organise the two day event for advertising, media, digital and marketing industry.

Kyoorius, in partnership with Zee, D&AD and Group M, has announced MELT 2015, a festival of creativity for the advertising, media, digital and marketing industries.

The festival will take place on 21 and 22 May, and will culminate with the Kyoorius Advertising and Digital Awards on 22 May. The 2 days will be filled with seminars, exhibitions and workshops at NSCI Stadium. Around 5000 people over two days are expected to be present at the event.

Roland Landers, Head Corporate Brand, ZEE; CVL Srinivas, CEO, GroupM South Asia and Rajesh Kejriwal, CEO, Founder, Kyoorius

MELT:2015 will include content divided across 4 key pillars: Learning - which are based on imparting knowledge in the form of vocational or skill workshops or inspiration, Networking - to encourage new interactions with people from the industry, Showcase - which will included installations or galleries with curated content from partners and Celebrations.

Events under these headers will be driven and curated by content partners and participating brands at MELT:2015. Each of these events will give delegates the opportunity to gain real insight into the creative communications industry from industry specialists. The partners include Zee, GroupM, D&AD, Hindustan Times, Happy Finish, Afaqs, Pepperfry, Future Laboratory, Hyper Island, The Partners, BrandMusiq, One Eyeland, Maxus, Youtube, Google, BARC and many more in the pipeline.

Rajesh Kejriwal, Founder CEO of Kyoorius, said, "MELT is truly a one-of-a-kind festival, bringing together the most energetic minds in marketing, advertising, media and digital. It's also a fantastic concept that reinvents the role that partners such as ZEE and GroupM play. Both have collaborated with us to curate content, thus becoming active partners who are directly involved in creating what is sure to be an exciting and stimulating two days."

According to Roland Landers, head of Zee Corporate Brand, "the event will also see new ideas coming forward. If someone has a great content idea then we at Zee will discuss it during the festival. We will weigh it out and then take it forward."

The third edition of ZEE Mindspace will be an integral part of MELT 2015 and will have world-renowned speakers address CMOs on issues pertinent to their roles, like content marketing, what big brands do and insights from data. We are also looking at crowdsourcing content ideas, where we will give people the opportunity to put forth their ideas which ZEE will then evaluate."

CVL Srinivas, CEO of GroupM South Asia said, "We are delighted to be a part of MELT 2015. What appealed to us was the focus on celebrating creativity. Today there is a lot of talk about digital media, technology and data, but ultimately ours is an "ideas" business. And it's great ideas that build great brands. We continue to support many initiatives that act as a rich learning ground for the industry. We will be partnering with Kyoorius and Zee to help curate the event and organise some interesting sessions around creativity in the digital era. Further, to give impetus to print advertising, GroupM in partnership with HT Media Group and Kyoorius is holding a print advertising contest, where entries will be invited from not only the creative community in advertising, but from young professionals who have a great print idea to share on the given brief."

The festival will try to figure out what are the issues, challenges and opportunities that face the industry, how the media landscape is getting fragmented and what can be done to learn from the experiments of brands. It will also have a creativity workshop for mobile, which becomes all the more important in lieu of mobile advertising picking up in the country. Social media listening as well as print creativity will also be discussed in the two day event.

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