Measurement remains key factor to drive big shift in Indian CTV Space: Finecast's Kristian Claxton
The addressable TV service has onboarded over 60 brands in India in the last six months. The managing partner - Global Innovation speaks about its Indian services and the growth of CTV in the country.
GroupM and Amazon Advertising India launch their first-ever “search advertising” playbook
Insights foray into emerging types of products, the role of search in the purchase journey, and recommendations for building awareness and driving performance.