“Returns are much better in associating with regional shows than national shows”: Madison’s Dinesh Singh Rathore
An interview with Dinesh Singh Rathore, CEO, Madison Media Omega. This article is part of a series that looks to capture the goings on in the world of media planning and buying.
As more women tune in to watch cricket, FMCG advertising on the sport will rise: Zenith India's Jai Lala
An interview with Jai Lala, CEO, Zenith India. This article is part of a series that looks to capture the goings on in the world of media planning and buying.
“Agencies that embrace automation and streamline data will benefit”
An interview with Tanmay Mohanty, CEO, Zenith India & Head, Global Partnerships, Publicis Media India. This is part of a special series of conversations with media agency heads.
"Connected TV has the potential to become a trend"
An interview with Sidharth Parashar, president, investments and pricing, GroupM, India. This is part of a special series of conversations with media agency heads.
“Agencies that embrace automation and streamline data will benefit”
An interview with Tanmay Mohanty, CEO, Zenith India & Head, Global Partnerships, Publicis Media India. This is part of a special series of conversations with media agency heads.
"Connected TV has the potential to become a trend"
An interview with Sidharth Parashar, president, investments and pricing, GroupM, India. This is part of a special series of conversations with media agency heads.