The Planner’s Special

The Planner’s Special

“Returns are much better in associating with regional shows than national shows”: Madison’s Dinesh Singh Rathore

An interview with Dinesh Singh Rathore, CEO, Madison Media Omega. This article is part of a series that looks to capture the goings on in the world of media planning and buying.
The Planner’s Special

As more women tune in to watch cricket, FMCG advertising on the sport will rise: Zenith India's Jai Lala

An interview with Jai Lala, CEO, Zenith India. This article is part of a series that looks to capture the goings on in the world of media planning and buying.
The Planner’s Special

“Agencies that embrace automation and streamline data will benefit”

An interview with Tanmay Mohanty, CEO, Zenith India & Head, Global Partnerships, Publicis Media India. This is part of a special series of conversations with media agency heads.
The Planner’s Special

"This year will be tougher than 2019"

An interview with Nandini Dias, CEO, India, Lodestar UM. This is part of a special series of conversations with media agency heads.
The Planner’s Special

"Connected TV has the potential to become a trend"

An interview with Sidharth Parashar, president, investments and pricing, GroupM, India. This is part of a special series of conversations with media agency heads.
The Planner’s Special

"Unlike the old linear world, the digital world is flat"

An interview with Vaishali Verma, CEO, Initiative India. This is part of a special series of conversations with media agency heads.
The Planner’s Special

"The world is becoming too logic driven – we need people who can create magic too"

An interview with Kartik Sharma, CEO, Omnicom Media Group India. This is part of a special series of conversations with media agency heads.
The Planner’s Special

"Programmatic is growing fast in India, but not fast enough"

An interview with Ajay Gupte, CEO - South Asia, Wavemaker. This is part of a special series of conversations with media agency heads.
The Planner’s Special

“Thinking is completely missing today; everyone is driven by numbers”

An interview with Sandeep Sharma, president, RK Swamy Media Group. This is part of a special series of conversations with media agency heads
The Planner’s Special

“Attention-commanding creative ideas are the lifeblood of brands”

An interview with Divya Karani, chief executive officer, Dentsu X. This is part of a special series of conversations with media agency heads
The Planner’s Special

“Agencies that embrace automation and streamline data will benefit”

An interview with Tanmay Mohanty, CEO, Zenith India & Head, Global Partnerships, Publicis Media India. This is part of a special series of conversations with media agency heads.
The Planner’s Special

"This year will be tougher than 2019"

An interview with Nandini Dias, CEO, India, Lodestar UM. This is part of a special series of conversations with media agency heads.
The Planner’s Special

"Connected TV has the potential to become a trend"

An interview with Sidharth Parashar, president, investments and pricing, GroupM, India. This is part of a special series of conversations with media agency heads.
The Planner’s Special

"Unlike the old linear world, the digital world is flat"

An interview with Vaishali Verma, CEO, Initiative India. This is part of a special series of conversations with media agency heads.
The Planner’s Special

"The world is becoming too logic driven – we need people who can create magic too"

An interview with Kartik Sharma, CEO, Omnicom Media Group India. This is part of a special series of conversations with media agency heads.
The Planner’s Special

"Programmatic is growing fast in India, but not fast enough"

An interview with Ajay Gupte, CEO - South Asia, Wavemaker. This is part of a special series of conversations with media agency heads.
The Planner’s Special

“Thinking is completely missing today; everyone is driven by numbers”

An interview with Sandeep Sharma, president, RK Swamy Media Group. This is part of a special series of conversations with media agency heads
The Planner’s Special

“Attention-commanding creative ideas are the lifeblood of brands”

An interview with Divya Karani, chief executive officer, Dentsu X. This is part of a special series of conversations with media agency heads