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Radio most preferred medium of Properties/Real Estate advertisers in 2014: TAM AdEx
During Q2 2014, radio advertising by the sector jumped by 65 per cent vis-à-vis the same period a year ago.
Television Audience Measurement (TAM) has released an overview of the advertising ad volumes on different platforms by the Properties/Real Estate sector, between January and March 2014.
During Q2 2014, radio advertising for Properties/Real Estates jumped by 65 per cent vis-à-vis the same period a year ago. Ad volumes for TV and Print plunged 16 per cent and 20 per cent, respectively, in Q2 2014 compared to Q2 2013.
Radio was the most preferred medium by Properties/Real Estates advertisers, contributing 75 per cent of total ad insertions.
DSK Dream City secured first position in the new brands list for all media. Meanwhile, Park Lane (P C Realty) made it to the list of top five new brands for TV and Print.
Regional TV channels contributed 71 per cent share of ad volumes in Properties/Real Estate.
As per the report, Gujarat grabbed a quarter of the pie at 25 per cent share, followed by Maharashtra with 15 per cent share. Also, newspaper advertising made a clean sweep with 99 per cent share in print media, while magazines garnered 1 per cent share of the pie.