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86% growth in advertising on radio by Household products category: TAM AdEx
The report also states that 91 per cent share of overall ad insertions in the Household Products category was on TV, between April and June 2014.
Television Audience Measurement (TAM) has released an overview of the advertising ad volume on different platforms by the Household Products sector, between April and June 2014.
The report focusses on advertising carried out by the sector on television, print and radio.
As per the report, TV made a clean sweep with 91 per cent share of overall ad insertions in the Household Products category. Out of this, regional TV channels claimed 64 per cent share of ad volumes in the sector.
Advertising on radio for Household Products sector surged by 86 per cent during Q2, 2014, compared to the same period last year.
Advertising in print reported a minor increment of 1 per cent during Q2, 2014, compared to Q2, 2013. In print, newspapers registered 92 per cent share of print advertisements, while magazines managed to garner only 8 per cent.
The report revealed that Toilet/Floor cleaners, Household Products and Furniture are the top categories on TV, radio and print, respectively.
Meanwhile, Goodknight Lavender Jasmine, Hygi+ Anti Bacterial & Anti Virus Spray and Xpert Ultra Gel are the top new brands in the Household Products sector for TV, radio and print, respectively.
Please find below the full report: