Eccentric Engine has been awarded the digital mandate for Tropicana and Tropicana Slice in India, post a multi-agency pitch. The company will be responsible for the digital communication, content, campaigns and social assets for both the brands.
"Digital is a very dynamic space and forms a very integral part of our mix on Tropicana and Tropicana Slice. Through this partnership, we want to create exciting, disruptive and unforgettable experiences and content for our consumers in the coming years that strengthen our positioning on both the brands," adds Rishi Dogra, head of digital, PepsiCo India
Eccentric Engine is a digital marketing company which focusses on content development and digital communication. Eccentric Engine has two sub-units: Eccentric Thrill- a specialised game development and technology unit, and Eccentric Motion- a video content development unit.