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Radio advertising by life insurance category up by 99 per cent: TAM AdEx

By afaqs! news bureau , afaqs!, Mumbai | In Media | August 06, 2015
TV dominated the ad volumes with 51 per cent share of ad insertions, followed by Radio with 44 per cent, during July-December, 2014.

Television Audience Measurement (TAM) has released an overview of the advertising ad volumes on different platforms by the Life Insurance sector, between July and December 2014.

TAM Digital

The report focusses on advertising carried out by the sector on television, print and radio.

The entire analysis is based on ad volumes expressed in secondages/column centimeters. The figures should be taken only as indicative and not absolutes.

As per the report, advertising by the Life Insurance category increased on Radio and TV by 99 per cent and 84 per cent, respectively, during July-December, 2014, as compared to July-December, 2013.

TV dominated the ad volumes with 51 per cent share of ad insertions, followed by Radio with 44 per cent.

LIC Jeevan Shagun was the new brand advertised on all three mediums.

The report also states that the ad volumes on Radio by the Life Insurance category were the highest in Maharashtra, with 18 per cent share.

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