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GEC Watch: Pecking order of channels stays unchanged: BARC

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | August 17, 2015
Zee TV's Kumkum Bhagya was the most watched show in the genre, according to both BARC and TAM.

BARC Data: Top GECs of Week 31: August 1 to August 7, 2015 - HSM : NCCS All: Individuals : BARC India base - C&S 1Lac+

As per BARC data, the hierarchy of Hindi GECs stayed the same as it last week. Star Plus continued to top the charts; the channel garnered 417090 GVTs (last week: 367463 GVTs). At the No.2 spot is Colors, with 340631 GVTs (last week: 348221 GVTs), followed by Zee TV and Life OK with 261527 GVTs (last week:258488 GVTs) and 235201 GVTs (last week: 221448 GVTs), respectively. SAB TV stood fifth with 197346 GVTs (last week: 221125 GVTs).

Kumkum Bhagya on Zee TV

A look at the shows: According to BARC, Zee TV's Kumkum Bhagya was the most watched show in the genre; it got 5868 TVTs. Star Plus' Saath Nibhaana Saathiya followed with 5805 TVTs. At No.3 and No.4 were two shows aired on Colors, namely, Sasural Simar Ka (5121 TVTs) and Swaragini (4986 TVTs). Star Plus' Ye Hai Mohabbatein was the fifth most watch show in the genre; it fetched 4932 TVTs.

TAM Data: Top Hindi GECs of Week 32 - August 2 to August 8, 2015 - HSM Without LC1, C&S 4+

As per TAM data, Star Plus tops in Week 32; the channel got 246 GRPs. Colors stood second with 207 GRPs, followed by Zee TV and SAB TV with 148 and 144 GRPs, respectively. Life OK finished fifth (121 GRPs) followed by Sony Entertainment Television (105 GRPs).

Sony was followed by &TV (61 GRPs), Zee Anmol, (29 GRPs), Star Utsav (28 GRPs), and Rishtey (21 GRPs).

A look at the shows: According to TAM, Zee TV's Kumkum Bhagya was the most watched show in the genre; it got 3.48 TVR. Star Plus' Yeh Hai Mohabbatein (3.4 TVR) and Saathiya Saath Nibhana followed (3.33 TVR). Next were Colors' Meri Aashiqui Tum Se Hi (3.31 TVR) and SAB TV's Taarak Mehta Ka Ooltah Chashma (3.17 TVR).

At No.6 was Colors' Swaragini (3.13 TVR) followed by Star Plus' Yeh Rishta Kya Kehlata Hai (3.09 TVR). At No.8 was Colors' Chakravartin Ashoka Samrat (2.96 TVR) followed by Star Plus' Diya Aur Baati Hum (2.94 TVR) and Colors' Sasural Simar Ka (2.91 TVR).

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