TAM AdEx: Management institutes and business schools advertising on TV decreased by 51 per cent during Jan-Jun 2015

By afaqs! news bureau , afaqs!, Mumbai | In Advertising
Last updated : February 03, 2016
Print had 47 per cent share of the ad insertions in the same category, while radio got 42 per cent share within mediums in the same period.

TAM Media Research's division AdEx has provided an overview of the advertising ad volume in the education-management institutes/business schools category. The report looks at advertising in television, print and radio, with the entire analysis based on ad volumes expressed in secondages or column centimetres. The figures should be taken only as indicative, and not absolute.


According to the report, advertising TV and radio for these institutes decreased by 51 per cent and 35 per cent respectively, during Jan-Jun 2015 as compared to Jan-Jun 2014. Advertising saw a 6 per cent rise in the same period for print though.

Among the three mediums, radio and TV had 42 per cent and 11 per cent share of the category's ad insertions, respectively.

Koustuv Business School, FIIB (Fortune Institute of International Business) and Balaji Institute of Modern Management were the top New Brands on TV, radio and print, respectively. National TV channels contributed 29 per cent share of this category's advertising on television. Mumbai was the top city with 8 per cent share of advertising in print followed by New Delhi, which had a 7 per cent share.

View the full report below.

First Published : February 03, 2016

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