TAM Media Research's division AdEx has provided an overview of the advertising ad volume in the education-management institutes/business schools category. The report looks at advertising in television, print and radio, with the entire analysis based on ad volumes expressed in secondages or column centimetres. The figures should be taken only as indicative, and not absolute.
Among the three mediums, radio and TV had 42 per cent and 11 per cent share of the category's ad insertions, respectively.
Koustuv Business School, FIIB (Fortune Institute of International Business) and Balaji Institute of Modern Management were the top New Brands on TV, radio and print, respectively. National TV channels contributed 29 per cent share of this category's advertising on television. Mumbai was the top city with 8 per cent share of advertising in print followed by New Delhi, which had a 7 per cent share.
View the full report below.