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"One third of our marketing budget goes in to IPL": Siddharth Banerjee, Vodafone

By afaqs! news bureau , afaqs!, Mumbai | In Digital | April 03, 2017
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The telecommunications brand will offer its loyalist an opportunity to have dinner with his/her favourite cricketer.

"To Vodafone, IPL is an opportunity to surprise, delight and engage with our fans. Since the last nine years we have been doing so and 2017 will be our biggest cricket season ever," says an upbeat, Siddharth Banerjee, executive vice-president, marketing, Vodafone.

'Vodafone SuperFan', a gratification platform that gave Vodafone customers an opportunity to get the match ball signed by the winning captain on live television, will take a larger avatar in IPL 2017 in the form of Vodafone 'Super Fan Ki Superwish'.

Gaurav Kapur and Siddharth Banerjee, with the ZooZoo

Apart from getting the match ball signed by the winning captain on screen a fan will also stand a chance to win a set of new prizes which include:

Dinner with his/her favourite cricketer
Enjoy a practice session
Presence in Extra Innings (the wrap around show of Sony)

Siddharth Banerjee

A Vodafone Super Fan will be able to experience the Front Row feel of the stadium, even if he/she is not actually in the stadium, but is watching the match from a Vodafone store, anywhere in the country. The telecommunications network is terming the initiative 'Front Row' and happened to have associated with Google for the same.

After 'Hakke Bakke" in IPL 2016, Vodafone as a part of the SuperCheer initiative will bring back the Zumis. There will be anthems created with Zumi at the centre of it.

"One third of our marketing budget goes in to IPL. We believe in 360 degree, we have a few exciting marketing ideas that we do on ground and are also able to leverage on air, so the 360 effort gives us a great return on our investment," Banerjee informs.

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