"To Vodafone, IPL is an opportunity to surprise, delight and engage with our fans. Since the last nine years we have been doing so and 2017 will be our biggest cricket season ever," says an upbeat, Siddharth Banerjee, executive vice-president, marketing, Vodafone.
'Vodafone SuperFan', a gratification platform that gave Vodafone customers an opportunity to get the match ball signed by the winning captain on live television, will take a larger avatar in IPL 2017 in the form of Vodafone 'Super Fan Ki Superwish'.
Dinner with his/her favourite cricketer
Enjoy a practice session
Presence in Extra Innings (the wrap around show of Sony)
After 'Hakke Bakke" in IPL 2016, Vodafone as a part of the SuperCheer initiative will bring back the Zumis. There will be anthems created with Zumi at the centre of it.
"One third of our marketing budget goes in to IPL. We believe in 360 degree, we have a few exciting marketing ideas that we do on ground and are also able to leverage on air, so the 360 effort gives us a great return on our investment," Banerjee informs.