Today the Media and Entertainment industry is booming with opportunities. There is an overwhelming demand for different forms of media - new age and traditional - to be seamlessly incorporated in the media planning and execution. This brings with it a challenge for the media professionals of staying relevant and acquiring skills that assist them in bringing innovative solutions to their clients while staying ahead in the market and shaping its growth.
One needs to opt for a course that's both subjective in its explanation and objective in its format, covering topics that are relevant and future-ready; also making sure it keeps a balance between learning and application.
The Times of India Group in association with SPJIMR, a top-10 ranked Indian B-School, has developed the Post Graduate Program in Media and Entertainment Management for media managers. The course is designed keeping in mind the skills needed in future with case studies for hands-on application, and the assistance to successfully undertake and complete it.
The program, now running its 2nd batch, includes the business drivers of Music, Film, Print, Digital Media, and Entertainment formats helping its participants master general management and marketing principles while focusing on new age media besides traditional media. Under the mentorship of Dr. Ranjan Banerjee, (Dean, SPJIMR - Mumbai) and industry stalwarts like Karan Johar, CVL Srinivas (CEO, South Asia, Group M), Raj Nayak (CEO, Colors , Viacom 18), MK Anand, (CEO & MD, Times Network), Prashant Panday, (MD & CEO, Radio Mirchi ENIL), Deepak Lamba, (President, Bennett Coleman and Co. Ltd. Times Group), and Anish Srikrishna, (President, TPL), the 11-month course has been structured into 5 modules, Production, Industry, Environment, Research and Reporting, and Marketing and Management. Few of the key areas of study will include:
• Media Management
• New Media Technologies
• Business Economics
• Media & Consumer Behaviour
• Advertising & Sales Promotion
• Business Statistics
• M & E Analytics & Tools
The candidates will attend classes at Times Professional Learning's state of the art learning centers with campus immersions at SPJIMR campus. Candidates undertaking the course will also benefit from creativity workshops from experts, entrepreneurial projects, and post successful completion will receive an alumni status by SPJIMR.
Upon completion, a candidate will be proficient with the business dynamics of various arms of Media and Entertainment Industry, have an operational knowledge of various management functions, have working knowledge of operating models and structures, market dynamics and consumer insights, and be able to use all relevant tools and skills that compliment effective execution of any business operation in a Media and Entertainment firm. The career push will bring with it greater opportunities and a better salary, something which every professional aspires to have.
Conceptualized and curated by a stellar Academic Council and the iconic Advisory Council comprising CEOs and market leaders, the course backs the expertise of SPJIMR and the exposure of the Times Group making it one of the most sought-after and suited course for the Media and Entertainment industry. The course is unique in itself as it is tailored by the people and firms who are spearheading the industry's growth and bringing a wave of change; readying professionals for the digital revolution.
Admissions open for Post Graduate Program in Media and Entertainment Management. To know more please call on Mob: 7400084666