Grey India has bagged the advertising duties of Parle Marie and Seven Seas Cod Liver Oil. & #BANNER1 & # The combined size of these accounts will be Rs 8 crore.
The development was confirmed by Nirvik Singh, chairman, South Asia, Grey Global Group.
The Parle Marie account win came through after a multi-agency pitch, which included Everest. Parle Marie is a biscuit brand of Parle Products.
Incidentally, Everest had bagged two bronze awards in the foods category for Parle Marie Choice during the first edition of the Mirchi Kaan Awards (instituted by private FM channel, Radio Mirchi) in April, this year.
As for the Seven Seas Cod Liver Oil account, Singh said he was very happy that this particular account has come back to the Grey fold. "Some 15 years back, Trikaya Grey used to service this account. Now, that it has come back to us makes all of us at Grey feel great," he added.
Universal Generics markets Seven Seas Cod Liver Oil in India.
© 2004 agencyfaqs!