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Results for 'BFSI'
By
Ubaid Zargar
Advertising
ICICI Lombard’s new ad film reenacts popular gaming franchise Grand Theft Auto
The film, created by Ogilvy India, draws similarities between a virtual game and real life.
By
Pooja Yadav
Marketing
ICICI Lombard's IL TakeCare app drives a digital shift in the insurance industry
Offline channels prevail for most traditional players, while Gen Z and millennials increasingly favour online platforms in the digital landscape.
By
Ubaid Zargar
Advertising
The recipe to brewing a generation of financially literate consumers
BFSI players give their take on what ingredients one needs to cook up such a consumer lot.
By
Pooja Yadav
Marketing
Wanted people to stop and watch the ad: Muthoot Finance on breaking BFSI ad tropes
In the ad, Madhuri Dixit showcases the brand in a vibrant avatar in order to connect with a cross section of audiences, especially women.
By
Ubaid Zargar
Advertising
Here is how Niva Bupa aims to disrupt the health insurance category
The brand’s CMO shares insights on the insurance category and the factors that determine the high rates of underinsured consumers. Read more.
By
afaqs! news bureau
Marketing
Pandemic, digital, and new-age apps: The new BFSI ecosystem
A look at how the pandemic has shaped the BFSI sector especially its marketing function and how it is dealing with new-age apps.
By
Abhinav Anand
Brands and Sports marketing
The path of BFSI sector’s new normal and the role of sports in its aid
With the new year and a new normal, the BFSI sector now has new challenges to combat and how they have leveraged sports to their advantage.
By
Abhinav Anand
Brands and Sports marketing
Why the BFSI sector should look to leverage the IPL
Traditional models of engaging with customers standing disrupted, IPL 2020 tends to play an important role to help brands dive into more non-tradition and bold ways of driving visibility.
By
Aishwarya Ramesh
Advertising
Netflix's new show promo resembles anti-fraud BFSI ads
The promo aims to raise awareness about the menace of phishing.
By
Aishwarya Ramesh
Advertising
BFSI brands target millennials with swanky new ads
HDFC Home Loans and Bajaj Allianz have launched ‘millennial’ centric ads…
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