He, before the move, was Dentsu’s national media buying and partnerships head.

GroupM's 'This Year Next Year 2023' report projects a 31% growth in ad spends for OOH.

He was previously the strategic business unit (SBU) head for Motivator (West).

Zenith won this business in a multi-agency pitch process which began in February this year and saw leading groups participate.

The mandate includes the full range of duties i.e. offline media, online media, commerce, SEO and analytics.

As a part of the mandate, Zenith will handle the entire gamut of media planning including brand strategy, media buying and implementation.

An interview with Jai Lala, CEO, Zenith India. This article is part of a series that looks to capture the goings on in the world of media planning and buying.

He will be in charge of the company’s pan-India media operations, working within Publicis Media’s investment practice, PMX, to leverage scale and clout in the local marketplace.