Umesh Shrikhande

Stories by 'Umesh Shrikhande'

Guest Article

Revisiting the death wish

Now and then the knell for ad agencies is sounded. But in a VUCA-BANI world, how can creative agencies possibly die?
Guest Article

Wasted stardust

It’s a pity that 90% of the celeb-based ads are bland and uncreative, to say the least. When this happens, nobody wins.